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OpenType User Guide (1.3MB)
Optima is elegant and highly readable, qualities remarkable in a sans serif design. Created in 1958 by Hermann Zapf for the Stempel foundry, Optima combines features of both serif and sans serif types into one humanistic design. The tapered strokes are reminiscent of the calligraphic pen, and the character shapes are soothing to the eye. This sophisticated typeface is excellent for a variety of uses ranging from corporate identities to packaging to medium-length text.
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Optima Std family is designed to be used at a text size of 12.0 points.
Optima is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.