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Designed by Max Miedinger in 1957, Helvetica filled the need for a no-nonsense, fully functional sans serif typeface to meet the austere standards of Swiss design. Helvetica was produced by several typefoundries and released in many weights and widths; its simplicity makes it suitable for just about any purpose including short texts, signage, and advertising copy. This Helvetica Cyrillic was designed in-house in the 70s at D. Stempel AG, then critiqued and redesigned in 1992 under the advice of Jovica Veljovic, a gifted and knowledgeable type designer and lettering artist. Use Helvetica Cyrillic, with its clean lines and straightforward appearance, for setting signage, notices, broadsides, charts and graphs, and any material that might be difficult to decipher.
Max Miedinger designed Helvetica Inserat in 1957 primarily for use in the advertising industry. It is a compressed and bold sans serif design and ideal for newspaper advertising; its ability to fit several words in a small space gives it added dimension. It is also good for signage that will be seen in situations that are less than ideal. Helvetica Inserat Cyrillic was designed in-house in the 70s at D. Stempel AG, then critiqued and redesigned in 1992 under the advice of Jovica Veljovic, a gifted and knowledgeable type designer and lettering artist.
Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.