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It is generally believed that Morris Fuller Benton drew on two earlier typefaces for his 1914 design of Souvenir: Schelter-Antiqua and Schelter-Kursiv from Germanys Schelter & Giesecke foundry. The International Typeface Corporation version was drawn by Ed Benguiat in 1970. This typeface is rounded and very informal in appearance, evoking a nostalgic friendly feeling. It is often used in college catalogs or brochures, as well as with advertising or packaging.
ITC Souvenir is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.